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Articles and insights in English

Google Killed the Click. I Didn't See It Coming.

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Google Killed the Click. I Didn't See It Coming.

The Subsidy IS the Strategy

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The Subsidy IS the Strategy

The Evitable Conflict: Where Asimov Was Wrong

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The Evitable Conflict: Where Asimov Was Wrong

The Treaty That Explains Everything

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The Treaty That Explains Everything

Google Can't Bundle Gemini Anymore. Now What?

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Google Can't Bundle Gemini Anymore. Now What?

The SaaS Repricing: Why European SMEs Are Walking Into a Trap

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The SaaS Repricing: Why European SMEs Are Walking Into a Trap

The “Big Tobacco moment” of Social Media doesn’t exist

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The “Big Tobacco moment” of Social Media doesn’t exist

Who Controls AI? — Part 2

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Who Controls AI? — Part 2

Who controls AI?

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Who controls AI?

Layoffs Make Noise. Hiring Stops in Silence.

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Layoffs Make Noise. Hiring Stops in Silence.

Layoffs Are the Headline. Hiring Collapse Is the Story

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Layoffs Are the Headline. Hiring Collapse Is the Story

The AI Agent Paradox

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The AI Agent Paradox

Only 5% of AI Projects Actually Work: Here’s What They Do Differently

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Only 5% of AI Projects Actually Work: Here’s What They Do Differently

The smartwatch hasn't won yet. And the ring will never win.

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The smartwatch hasn't won yet. And the ring will never win.

AI Glasses Look Like the Future. Headphones Already Won.

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AI Glasses Look Like the Future. Headphones Already Won.

Apple didn’t choose Gemini to win the AI race

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Apple didn’t choose Gemini to win the AI race

The MCP Paradox: The More Successful It Is, The Less It's Exposed

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The MCP Paradox: The More Successful It Is, The Less It's Exposed

90% of SMEs do not need GPT-5

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90% of SMEs do not need GPT-5

Project Prometheus: Jeff Bezos' $6.2 billion bet on industrial AI

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Project Prometheus: Jeff Bezos' $6.2 billion bet on industrial AI

2026: When AI will become electricity

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2026: When AI will become electricity

'AI ruined Christmas' — but the figures say otherwise.

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'AI ruined Christmas' — but the figures say otherwise.

AI in HR isn't just for Unilever. It's for SMEs too

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AI in HR isn't just for Unilever. It's for SMEs too

AI Act Delay: A Window of Opportunity (If You Use It Well)

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AI Act Delay: A Window of Opportunity (If You Use It Well)

Artificial intelligence has stopped thinking (and it's our fault)

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Artificial intelligence has stopped thinking (and it's our fault)

From Earth to Mars (and beyond): the AI plan to expand humanity

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From Earth to Mars (and beyond): the AI plan to expand humanity